Driving website traffic
The challenge is to get visitors to come to your website for the first time so that they can discover the treasure of knowledge and information. How do you do that? A fantastic website is surely not very fantastic if no one visits it. Here are a few examples to help you get started and a visual of different channels you should consider to utilize when driving traffic to your website:
Search engine optimization (SEO) is an art and science in itself. In essence, it aims to get a website appear as high up as possible among search engine results and drive website traffic. The better your site ranks, the more traffic you will drive.
Pay per click (PPC) enables you to increase traffic to your website for a fixed price per visitor attracted. The world of PPC starts with Google AdWords, the most common form of PPC, where you place a bid on search words and pay Google a fixed amount once a visitor clicks on your ad and arrives at your website.
Putting ads on Facebook or taking advantage of LinkedIn Ads can also help you drive a large amount of traffic to your website if managed properly.
Crucial in today’s world – social media. You can’t afford to overlook social media as buyers increasingly use this channel to access information about goods and services. Blogs, Facebook pages, Youtube or Twitter accounts; they’re all easy ways to communicate, interact and present offers to interested audience members and in such way – drive traffic.
These are just some of the strategies and channels you should consider for driving traffic to your website.
Let us know if you found this post helpful or chime in with any comments as we always appreciate a great conversation surrounding marketing!